Shiseido was founded by Noboru Fukuhara in 1872, initially as a drugstore. When the founder’s legacy was passed on to his son, Jinzo Fukuhara, an avid art collector, he dramatically expanded the company. eudermine, their first cosmetic product, was first introduced in 1897 and became a huge success.
For more than 100 years, Shiseido has utilized the essence of Japanese cultural aesthetics as well as the perfect combination of art and science to craft beauty products of unparalleled quality. Skin care products, fragrances and cosmetics are products developed through extensive research on skin, hair, customer psychology, medicine and food.
The Ultra Sun Protector Lotion SPF 50
Ultra Sun Protector Lotion is an innovative product from Shiseido. It is based on WetForce Technology and HeatForce Technology.
It is based on two of Shiseido’s best technologies.
With WetForce Technology, the product’s negative ions react with the positive ions of sweat to form an extra layer of sun protection. In addition, when you sweat, the effectiveness of the sunscreen increases.
HeatForce technology, which forms a strong barrier when the product is activated by heat.
This product has many benefits beyond sun protection:
- The formula is marine friendly.
- It is dermatologically tested and therefore safe to use on the skin.
- In addition, it is non-comedogenic.
- It is water and sweat resistant for up to 80 minutes.
- Most importantly, it does not leave white marks on the skin after use. I have noticed this in most sunscreens.
This sunscreen formula is an amazing innovation from Shiseido. I’ve used powerful formulations of sunscreens, but when I sweat on my face, they usually leave white marks. The formula is water and heat resistant, but the technology utilizes sweat and heat to increase its efficiency. The texture of the sunscreen is smooth and lightweight. It glides smoothly on the skin. Moreover, it absorbs quickly and leaves my skin soft and moisturized. Most importantly, it is suitable for use in any weather.
This chemical formula provides strong protection against sunburn and reduces sunspots. It lasts longer than most sunscreens and is a marine-friendly formula. In addition, I notice a glow on my skin every time I use it as well as during the day. Overall, I am very happy with this body sunscreen lotion and I would recommend it. For the face, my main product is the new Shiseido Urban Environment Oil-Free Sunscreen SPF 42.